Dallas Sidekicks Ink Deal with Prominent Sportswear Company

by Floyd Smith

The organization proudly partners with hummel to outfit its players and more this season.

(DALLAS, TX: September 20, 2018) The Dallas Sidekicks and hummel announced today the finalized partnership between the two sports brands.

Former Olympic soccer player and President of hummel U.S. Jeff Duback says, “It feels natural that hummel, an iconic soccer brand with a 95-year history in soccer and sport, has partnered with one of the most iconic soccer franchises in U.S. history, the Dallas Sidekicks.  We look forward to our collaboration with the Sidekicks and can’t wait to activate the hummel program to the Sidekicks fan base.”

According to the Dallas Sidekicks organization, hummel stood out as the obvious partner based not only on the quality of its products but also its passion for the sport of soccer and the great work hummel does throughout the world. The brand’s karma philosophy is to “change the world through sport,” stating “sport is more than a physical activity. It is a universal language with the strength to eliminate differences in politics, culture, religion, and beliefs.”

When asked his thoughts about the new partnership, head coach Simon Bozas states, ”Part-owner Michael Hitchcock was instrumental in executing our deal with hummel. His expertise and relationships in the world of sports is invaluable to me, and especially when it comes to choosing partners that closely align with our vision for the Sidekicks. We’re looking forward to the level of quality and innovation they will bring to our team and our fans.”

The Dallas Sidekicks organization will announce the release of hummel apparel and other merchandise for purchase at a later date when design and production have been completed for the 2018-2019 partnership deal.


The Dallas Sidekicks is an American professional indoor soccer team. The organization was established in 1983 and is headquartered in Allen, TX where all home games are played at the Allen Event Center. The team has been a member of several leagues including the MISL, CISL, WISL, PSA and PASL, and is currently a Major Arena Soccer League (MASL) team. Learn more about The Dallas Sidekicks on the team’s website and keep up with the team’s social communities on Instagram, Facebook, and Twitter.


Founded in 1923, hummel is a Danish footwear and sportswear brand with deep roots in football and handball. Being one of the oldest teamsport brands in the business, hummel has gone from being German to becoming Danish since the company was founded generations ago.

Previously worn by big soccer teams like Real Madrid, Tottenham Hotspurs, Aston Villa and the Danish national soccer team and today sponsor of some the biggest clubs and players within handball. hummel has always been known for and prided itself in doing things a little differently, with a twist and a bit of Character. Values that apply to the company's numerous sponsorships around the world.